Sainsbury’s tiger bread re-named giraffe bread after letter from girl, 3
Lily Robinson wrote a letter to the supermarket chain telling bosses their patterned loaf should be re-named giraffe bread.
The letter, sent in May 2011, was received by Sainsbury’s customer manager Chris King, who loved Lily’s ideas.
He replied: ‘Renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?
He went on to explain the origins of the bread’s name, saying: ‘It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. read more…


