Britons turn down free cash

Women wearing a sandwich board that read “Ask me to pay your bus fare and I will” were positioned at bus stations in Newcastle, Medway, Manchester, Perth and Leicester, but were mostly just ignored.

Results showed that 69pc of Brits were too suspicious to accept offers of goodwill and also felt rewards and freebies are often too good to be true, while only 23pc of people thought it possible to get something for nothing.

The research was conducted by Ice, a loyalty scheme which rewards customers with Ice points for spending on eco-friendly goods and services.

Jude Thorne, Chief Executive Officer of Ice, said: “Our experiment shows that as a nation, we simply do not accept the notion of genuine bargains, discounts and offers with no catch, despite admitting that difficult times are forcing us to seek them out actively.”

The company teamed up with Arriva UK Bus and Stagecoach Bus to offer free points redeemable against future buys for customers who book their tickets online.

More source:

Britons turn down free cash - Telegraph
Britons turn down free cash: Too cynical to accept a genuine offer of ...
Britons are so cynical they turn down genuine free cash offer - Odd ...
Britons turn down free cash - Consumer Forum

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Submited at Tuesday, February 7th, 2012 at 7:00 am on Uncategorized by blake
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